Do you have a business merchant account?
If
not, isn’t it time you got one? The companies you compete against for
customer business may already have this special account that allows
them to process customers’ credit payments. If you are not yet doing
so, why not apply for a merchant account to help your business grow?
A business merchant account is the best way to expand your company’s
operations and conduct e-commerce without risking too much of an
investment. Simply apply for a merchant account the way an individual
would apply for a personal credit card. As with individual applicants,
a company needs to show a positive credit history and the ability to
make payments on a merchant account at present. In addition, it cannot
be involved in shady dealings with which the underwriters might not
agree. Many lenders will let you apply online, although some charge a
fee for this. Often you will get a decision on your application within
a day or two. If approved, you can begin making arrangements to accept
credit payments in a variety of ways. Pay attention to fees and payment
terms. For example, you may be asked to pay 15 to 25 cents per
transaction. Or you could have the choice of paying a low overall
percentage rate. Some lenders impose minimums, though, meaning you will
have to pay a “bottom line” fee no matter how many transactions you
make.
Your business merchant account will let you purchase or lease a credit
card processor that can be plugged into your store. Or you can take a
wireless version with you when collecting payments from other
locations. Many business owners prefer to use a telephone ordering and
payment system. This can be automated, reducing the need for staffing
except for questions or glitches. Customers can speak or touch-dial
their credit card numbers into the phone to process orders at their
convenience. You will need to make sure your system is fully
operational at all times and that it is customer-friendly to keep from
annoying or even driving away current or new clients.
When you utilize a business merchant account, you can receive a printed
monthly statement, discounts for other services, and occasional other
benefits as well. Being able to accept credit card payments suggests
that customers will look at you a little differently, knowing that you
have earned an underwriter’s trust for this important role. Posting
signs for accepting credit card payments places your company in the
ranks of the elite, since many smaller or newer companies do not yet
enjoy this privilege. When you begin accepting credit card processing,
you can move away from cash-only payments or checks that can bounce.
The time saved from managing cash flow can be channeled into more
meaningful tasks.
Getting a merchant account means that you’re ready to upgrade your
business, and that you are taking extra steps to accommodate your
customers. Be proud to receive a merchant account, knowing that not
everyone is approved. Handle it responsibly, since you have much to be
thankful for with your new business merchant account.
About the author:
Dane Collins is with Merchant Digital
http://www.merchantdigital.com a
nationally recognized merchant account provider. Start accepting credit
cards today:
http://www.merchantdigital.com
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